Grow your audience with better content.
Learn how to find winning ideas, write stronger hooks, and create posts people actually stop for.
Free. 2 emails a week. Unsubscribe anytime.
Every week I break down
- hooks that make people stop scrolling
- content formats that are working
- why certain posts take off
- growth tactics you can actually use
- systems for finding better ideas before you post
I grew my own Instagram account to 60k+ followers and now spend way too much time studying why some content gets ignored and other content takes off.
I'm also building Be Unskippable, a tool for analyzing competitors and finding the content, hooks, and formats that are already breaking out.
Recent issues
What actually lands in the inbox
“Why your 17k followers stopped watching you”
“The first 3 seconds are killing your Reels”
“I reviewed 50 Instagram accounts. These mistakes kept showing up”
“Stop brainstorming content ideas from scratch”
“What makes someone follow instead of just watch?”