UnskippableFounding access

Does that audience actually care?

Follower count tells you almost nothing. Engagement rate tells you whether anyone is paying attention — and we benchmark it against accounts the same size, because 2% means very different things at 5,000 followers and 500,000.

Free, no account, no watermark. Works on public reels and video posts.

  1. 01

    Type a username

    Yours, a competitor's, or someone you're about to pay.

  2. 02

    We read recent reels

    Likes and comments across their latest public posts.

  3. 03

    Get the verdict

    Your rate, plus what's normal at that size.

This is one reel.
Imagine your whole niche.

Unskippable does this automatically for every reel breaking out around you, and tells you what to post next. Launching September 30, 2026 — 100 founding seats at $199/year, locked for life.

See founding access

Questions

How is the rate calculated?
(Average likes + average comments) ÷ followers, across the most recent public reels. It's the standard method brands and agencies use.
What's a good engagement rate?
It depends entirely on size. Under 10K, 3%+ is healthy. 10K–100K, 2%+. 100K–1M, 1.5%+. Over 1M, 1%+. Engagement falls as accounts grow — that's normal, not failure.
Why only reels?
Because reels are where reach happens now. A rate calculated over old photo posts tells you about a different algorithm.
Can I check accounts that aren't mine?
Any public account. This is the fastest way to sanity-check an influencer before paying them — bought followers show up immediately as a collapsed rate.
Does it work on private accounts?
No. There's no public data to measure.
My rate is low. Now what?
Low engagement usually means one of two things: the audience isn't the one you want, or your hooks aren't earning the watch. Unskippable is built for the second problem.