- HOOK
"Stop doing this in the gym"
Negative command plus an implied mistake the viewer might be making. Lands inside 1.2s, no intro, no logo, no greeting.
- TOPIC
Correcting a common beginner error
Evergreen rather than trend-bound. Drives saves, because the viewer intends to act on it later.
- THUMBNAIL
Face, red X overlay, 3 words of text
High contrast at feed scale. Text stays legible at 120px wide, which is where the decision actually gets made.
- WHY IT TRAVELLED
Save rate, not like rate
Saves and sends weigh heavier than likes. The format asks to be kept, so distribution compounds past day one.
Your competitors' reels, reverse-engineered.
Unskippable tears down every reel going viral in your niche — the hook, the topic, the thumbnail, the reason it travelled — and turns it into what you should post next.
100 of 100 seats left · full refund until 30 days after launch
Posting more
was never the problem.
- 01
You post consistently and the numbers don't move. Nobody can tell you why.
- 02
A reel does 400K, you have no idea which decision caused it, so you can't do it again.
- 03
By the time a format shows up in your feed enough to notice, it's already over.
The creators beating you aren't more talented. They're just studying what already worked, and you're not.
Sample output
Every breakout in your niche, while it's still breaking.
A live dashboard, not a weekly report. Reels get torn down as they take off — hook, topic, cover — with the next move already written.
What it does
Stop guessing.
Start copying what works.
Niche radar
Every reel that broke out in your corner of Instagram, found automatically and torn down the same day. You see the format while it's still early — not three weeks later when your whole feed is already doing it.
Works from day one. No history required.
Hook anatomy
The first 1.5 seconds, transcribed and classified. You get the pattern — negative command, open loop, false start — not just the words.
Topic intelligence
Which subjects in your niche are compounding right now, and which ones are saturated and quietly dying.
Thumbnail lab
Upload the video. Get cover frames pulled, scored against what's working in your niche, and generated when none of them are good enough.
Your own last 90 days
Your reels ranked by what actually drove reach, so you stop guessing which of your habits are the ones working.
Competitor watch
Track up to 10 accounts. Get told the day one of them cracks a new format — while it's still early enough to matter.
Instagram only at launch. TikTok and YouTube Shorts follow — founding members get them at no extra cost.
Who built it
I'm Sal. I did this by hand
for twelve months first.
I grew @sshirg from zero to 60,000 followers in a year. My reels do ~10M views a month. That is my result, on my account — not a promise about yours.
I didn't get there by posting more. I got there by pulling apart reels that had already worked and rebuilding them for my niche — hook, topic, cover frame — every week, by hand, in a spreadsheet that got out of control.
Unskippable is that spreadsheet, automated and pointed at your niche instead of mine.
I'm selling it before it exists for one reason: I'd rather build for 100 people who paid than a thousand who clicked “notify me”. Founding members get my direct line and their requests go to the top of the list.
There are no testimonials on this page because there are no customers yet. You'd be one of the first 100. If I don't ship by September 30, 2026, you get your money back — no email thread required.
Sal
@sshirg
- Followers
- 60K
- Time taken
- 12 months
- Monthly views
- ~10M
- Started from
- 0
Founding pricing
Pay once, before it exists.
Never pay full price again.
Unskippable will be $39/month at launch. These two prices disappear on September 30, 2026.
$16.58/month · $468/yr at list · save 57%
- Charged today
- Your 12 months start September 30, 2026 — you don't pay for the wait
- Your renewal price stays $199 — and we ask first, never auto-charge
- 1 of only 100 seats — then this price is gone
- Direct line to Sal. You ask, it gets built
- Every platform we add, at no extra cost
- Full refund, no questions, until 30 days after launch
Secure checkout via Stripe · cancel the whole thing for a full refund until 30 days after launch
Paid today. Your month starts September 30, 2026.
- Charged today
- Covers your first month, which starts September 30, 2026
- Nothing recurring — you decide whether to carry on
- Standard support
- Not a founding seat — no held price, no roadmap access
What you're buying today, plainly
Unskippable is not live yet. Paying today reserves a founding seat and locks your price forever; the software is scheduled to open on September 30, 2026. Your 12 months of access begin on launch day, so the wait costs you nothing. If we miss that date, or you simply change your mind, email us for a full refund any time up to 30 days after launch.
Questions
The awkward
ones first.
Anything not covered here, email sshirgaleev@gmail.com and Sal answers personally.
- No. Nothing is built that you can log into today. It's scheduled to open on September 30, 2026. Everything on this page is a description of what's being built, not a description of what exists. We say that here rather than in small print because you're being asked for money before you can try it.
- Twelve months of access and a held price. You're charged now; the 12 months start on launch day, so the wait costs you nothing. It's a single payment — nothing recurs. When those 12 months are nearly up we ask whether you want another year, and founding members are offered $199 again, while everyone arriving after launch pays $39/month.
- Then you get your money back. The refund window runs until 30 days after launch — so if launch slips, the window slips with it and you're never stuck. One email to sshirgaleev@gmail.com, no reason required, no retention call.
- A language model can tell you what a good hook looks like in general. It cannot tell you which reel in your niche broke out on Tuesday, what its cover frame did, or how that compares to the last forty that worked. The value here is the collected data and the comparison across it. The writing is the easy part.
- No, and you never should — for us or anyone else. Competitor and niche analysis runs on publicly available content. Analysis of your own account uses Instagram's own authorised connection, which you can revoke from your Instagram settings at any moment.
- The niche radar and competitor teardowns work on day one, with zero history from you — that's the whole reason they lead. The analysis of your own content gets sharper the more you've posted, so if you're under about 20 reels, expect that half to be thin at first.
- Founding is 100 seats and buys 12 months, with a held renewal price, a direct line to Sal, and influence over what gets built. First Month buys exactly one month and nothing else. Both are charged today and both start on launch day.
- Instagram first, properly, before anything else. TikTok and Shorts are next on the roadmap. Founding members get every platform we add without a price change.
- No. Both of these are single payments — there is no subscription running in the background and nothing renews on its own. When your time is nearly up we'll email and ask. If you ignore us, nothing happens and nothing is charged. Founding members keep their $199 price whenever they choose to continue.
Free, no signup
Not ready to pay? Use these anyway.
Eight tools we built for ourselves, free for everyone. No account, no watermark, no catch.
Reel downloader
Save any public reel as an MP4
Paste a link, get the original video file. No watermark, no signup, no app.
Download a reelReel transcript
Turn any reel into timestamped text
Every word, with timings — so you can read the hook instead of rewatching it.
Transcribe a reelReel sound finder
Identify the audio behind any reel
Find which sound a reel used — and save it when the creator made it themselves.
Identify a reelProfile picture downloader
Full-size profile pictures
See any public account's profile photo at full resolution, not the blurry thumbnail.
Download a reelEngagement rate calculator
Know if an audience actually cares
Real engagement rate from recent reels, benchmarked against accounts the same size.
Measure a reelCover preview
See your cover before Instagram crops it
Instagram crops reel covers four different ways. Check yours against all of them before you post.
Preview a reelSubtitle generator
Reel to .srt in seconds
Turn any reel into a subtitle file you can drop straight into CapCut or Premiere.
Caption a reelUsername checker
See if a handle is taken
Check whether an Instagram username already belongs to a public account, instantly.
Check a reel100 of 100 founding seats left
Someone in your niche
is already doing this.
They're just doing it by hand, at 1am, in a spreadsheet. Lock your price before September 30, 2026 and stop competing with people who have more patience than you.
Full refund until 30 days after launch. No reason needed.
Not ready? I'll email you once, on launch day.